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Build Your Brand
Where to start
Introduction (0:51)
What does your brand mean? (11:45)
Creating Designs
Art Director Kaitlyn Collins (12:45)
Intern Tryston Williams (12:29)
Recap (2:49)
Creating a mood board (29:01)
Finding a good graphic designer (14:48)
What is a vector file? (7:17)
Trademarking & Copyrights
Sourcing garments
Sourcing Garments (14:47)
Custom Headwear (Hats & Beanies) (7:14)
Building your empire
How to position your brand (18:54)
The production process
Preparing Your Design (5:19)
Printing Styles (15:42)
Color Consistency (3:03)
How Printing Works (4:09)
Packaging / Relabeling
Creating spec sheets
PMS colors, Sizing & Placements (38:16)
Finding a good manufacture
The struggle of finding a good partner (8:51)
Best way to get started
Product placement / influencers
How to get celebrities to wear your brand (17:30)
Marketing & advertising
Social Media (7:00)
Influencer Marketing (9:46)
Events & Partnerships (6:17)
Copy of Events & Partnerships (6:17)
Setting up an online store
Shopify (15:57)
Templates (10:10)
Tracking your money (Accounting) (19:28)
Selling retail
Ordering software
Tradeshows
Now its time to take action
Starting a Vlog (2:23)
Tracking your money (Accounting)
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